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Avery Dennison RBIS Sees Opportunities Ahead for RFID

Past decade has seen RFID technology evolve from inventory to smart fitting rooms.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

The market for RFID has evolved in during the past 10 years, from the unfulfilled early mandate from Walmart to basically tag everything to today, when RFID is making realistic strides in retail, food and entire omni-channel chain. Avery Dennison Retail Branding and Information Solutions (RBIS), one of the leaders in the RFID field, has watched these changes first-hand, and is evolving along with their customers.   “RFID has evolved in the past 10 years,” said Francisco Melo, VP global RFID fo...

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